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social graphing

Entries Tagged as 'Social Graph'

Facebook & “The New Advertising Age”

November 6th, 2007 · No Comments

Breaking, Zuckerberg in NYC:
2:48: “the next hundred years will be different for advertising, and it starts today. As marketers pushing our information out is no longer enough. We are announcing anew advertising system, not about broadcasting messages, about getting into the conversations between people. ”
2:44 PM: Zuckerberg is explaining the social graph. “Where Facebook really […]

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Tags: Facebook · Social Applications · Social Graph

Thanks, Google!

October 30th, 2007 · No Comments

While moving my live bookmarks over into a reader, finally, I was greated by these statistics from Google after importing my feeds.
Trends
From your 16 subscriptions, over the last 30 days you read 0 items, starred 0 items, shared 0 items, and emailed 0 items.
We have 6 variables of data shown to us, each of which […]

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Tags: Google · Privacy · Social Graph

Snooping on the Social Graph Data

October 30th, 2007 · No Comments

Google and Facebook are both suspected of snooping on data. I am sure companies have been doing this for a while, it’s demographic analysis, taken to another level.

Valleywag is reporting that a Facebook employee allegedly used a universal login to view people’s profiles.
Valleywag: Facebook Employees Know what Profiles You Look At
Facebook’s privacy policy doesn’t explicitly […]

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Tags: Facebook · Google · Privacy · Social Graph

Google Alert: Social Graph

October 23rd, 2007 · No Comments

I have some Google alerts set to email me whenever someone uses a term related to social graphing, and it’s been growing exponentially over the past week. The trend that I have noticed is that everyone is talking about everyone else talking about social graphing. Yes, we all know it’s there, and we all know […]

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Tags: Site News · Social Graph

Facebook opening its data to apps?

October 22nd, 2007 · No Comments

Very interesting post over at Techcrunch. We have seen this coming for years, they have a demographic goldmine so it’s obvious they could better pinpoint ads.
The interesting part was this:
This sort of demographic ad-targeting can be done by Facebook app developers as well. I just got off the phone with RockYou CEO Lance Tokuda […]

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Tags: Facebook · Social Applications · Social Graph

Making the web smarter?

October 20th, 2007 · No Comments

ZDnet covers the semantic web:
Danny Hillis (Metaweb), Barney Pell (Powerset) and Nova Spivack (Radar Networks) shared the stage for a session on the semantic Web at the Web 2.0 Summit.
All three are developing services that bake more intelligence into the Web. And, the companies are all well funded, hyped and loaded with experience and talent. […]

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Tags: Semantic / Implicit Web · Social Graph

Service Providers’ Social Graphs

October 19th, 2007 · No Comments

Rich Karpinski makes an interesting point,
Do telecom service providers own anything equivalent to a social network’s social graph? At first thought, we’d say no, though as hinted at above call detail records are information-rich and enable telcos to track (and bill) for small actions at an individual level.
How service providers deal with the power of […]

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Tags: Social Graph

Google and The Economist take on Social Graphing

October 18th, 2007 · No Comments

Interesting article at The Economist about social graphing being a ‘fad’ sweeping across silicon valley. Google CEO Eric Schmidt steps in as well,
Silicon Valley’s craze for the “social graph”, however, is overdone. The term has been around in computer science for decades, says Eric Schmidt, Google’s chief executive, so it is puzzling that Mr Zuckerberg […]

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Tags: Social Graph

What is Facebook Doing with our Data Internally? The Inside Joke.

October 18th, 2007 · 1 Comment

Please digg and help me find this interview…
If someone could help me out, I am looking for an interview I recall Zuckerberg did where he claimed they had a joke inside Facebook that ‘we can guess who will get into a relationship based on variables’. I won’t venture to guess the success rate they had, […]

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Tags: Facebook · Social Graph

Zuckerberg at Web 2.0 Sumitt

October 18th, 2007 · No Comments

On the social graph:
Zuckerberg: “What we’re trying to do at Facebook is take that social graph which already exists and map it out. Then we can take that map we’ve constructed and connect everything through applications… That concept is deep in the company’s philosophy. In fact, we thought of building a platform for social applications […]

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Tags: Facebook · Social Graph