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Entries Tagged as 'Social Applications'

Facebook & “The New Advertising Age”

November 6th, 2007 · No Comments

Breaking, Zuckerberg in NYC:
2:48: “the next hundred years will be different for advertising, and it starts today. As marketers pushing our information out is no longer enough. We are announcing anew advertising system, not about broadcasting messages, about getting into the conversations between people. ”
2:44 PM: Zuckerberg is explaining the social graph. “Where Facebook really […]

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Tags: Facebook · Social Applications · Social Graph

Facebook opening its data to apps?

October 22nd, 2007 · No Comments

Very interesting post over at Techcrunch. We have seen this coming for years, they have a demographic goldmine so it’s obvious they could better pinpoint ads.
The interesting part was this:
This sort of demographic ad-targeting can be done by Facebook app developers as well. I just got off the phone with RockYou CEO Lance Tokuda […]

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Tags: Facebook · Social Applications · Social Graph

Here Comes the Value

October 17th, 2007 · No Comments

Nice little post over at The Equity Kicker (I am a sucker for visuals).
Now that the novelty has worn off and we are getting to grips with what we actually want to use Facebook apps for things are changing. Firstly, most people I know are already ignoring most of the application invitations they receive, and […]

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Tags: Social Applications