Very interesting post over at Techcrunch. We have seen this coming for years, they have a demographic goldmine so it’s obvious they could better pinpoint ads.

The interesting part was this:

This sort of demographic ad-targeting can be done by Facebook app developers as well. I just got off the phone with RockYou CEO Lance Tokuda and asked him if he could do the same thing on his Facebook ad network. “That is open to us,” he confirmed. “At some point we will be targeting this way when more sophisticated brand advertisers enter the field.”

Facebook is passing quite a bit of value on to the appmakers.