Breaking, Zuckerberg in NYC:
2:48: “the next hundred years will be different for advertising, and it starts today. As marketers pushing our information out is no longer enough. We are announcing anew advertising system, not about broadcasting messages, about getting into the conversations between people. ”
2:44 PM: Zuckerberg is explaining the social graph. “Where Facebook really excels is in helping you keep up with all of your connections at the same time. It is making the cost of communication so low that information can be pushed out more efficiently than it ever could from a few big companies.”
2:37 PM EST: Zuckerberg: “Once every hundred years media changes. the last hundred years have been defined by the mass media. The way to advertise was to get into the mass media and push out your content. That was the last hundred years. In the next hundred years information won’t be just pushed out to people, it will be shared among the millions of connections people have. Advertising will change. You will need to get into these connections.